November:

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The latest movement in Google search is Google Video. Although video search ability isn’t the newest feature in web search, it has gained tremendous momentum over the past year. So far this year, traffic in the Google Video engine has increased 32% and still growing. With bandwidth expanding to greater speeds every year, a 92% Adobe Flash penetration, the revolution of social networking, and video uploads from mobile devices, web video has taken on a life of its own. People can now search only video, which will ignore high-ranking text sites and focus on web video, so if your site is low on text search, it can be high on video search engines. Try it out on the ‘video’ tab on Google. Type in “Sturgis” and “Smashburger”—you’ll be directed immediately to our recently produced Youtube video—and no others.


According to Google statistics the average person this year came across 42% more video links then last year, and video has climbed to just 18% less then text article links. That’s amazing!. It’s clear that by having video on your site you can tap into the growing popularity of the web video search. This rapidly growing search choice excludes the rest of the web—giving you an advantage over high ranking text sites. In addition to the exposure video also offers a 23% higher retention of content which is the most important factor of web content. Maybe it’s time for you to consider video for your site.

October:

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It’s the first days of October and finally it looks and feels like autumn. For us, this is also a time when our clients begin getting serious about getting that project underway that was too much to think about during the summer. This month PES, or Patient Education Systems, is moving out of the Beta phase of an innovative interactive video project they created with New West and 303 Softtware of Denver. We’re still under an NDA, but let’s just say that it is a brilliant and profitable use of time that most of us consider wasted. It’s test scores were the best I’ve ever seen for an application like that coming out of beta, so stayed tuned, and perhaps next month I can clue you in (and even show you) what it is.


We’re also beginning production for Visit Denver Television through an exclusive arrangement we have with Convention Television of Honolulu, Hawaii (can’t wait til they fly us down for a meeting). We’ll be producing high def one minute spots for the top 24 hotels in Denver, each one narrowcast only to their guests, who can tune in to Visit Denver’s channel on their in room TV. This exclusive relationship with Convention Television and Visit Denver opens the door to a lot of other production work for us in the future.


***LATE BREAKING NEWS***


Liz Christensen of Littleton has joined New West Media as our director of Sales and Marketing. She brings impressive and successful sales and marketing experience with her—and a whole lot more. Liz has been in the biz, as a producer in her own right, and knows the ins and outs, ups and downs, and any other appropriate descriptives you use when describing the video production business. She’s been there, done that. Okay, enough. Suffice it to say that Liz is already on the job, and you can look for her (or one of us) at the following area meetup.com events in October:


Boulder Entrepreneur Business Meeting October 8 11 AM
Colorado Green Tech Group October 8 6 PM
Startup and Founder PitchFest Oct 14th 6 PM
Denver Area Business Start Ups Oct. 14th 5 PM
3rd/Thursday: Our Favorite Hacks Oct 15, 2009 at 4:30 PM


The Center for Media Research reports: (a monthly upload of the most interesting take from this well-respected chronicler of all things media). We think you might find this dry data rich in relevance.


“Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company’s most recent Three Screen Report. During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago.


June 2009 data (used in this report in place of 2Q09) shows that 134 million people watching video on the Internet spent on average 3 hours:11 minutes during the month doing so. As of 2Q09 the 15 million people subscribing to mobile video in the U.S. spend on average 3 hrs:15 minutes each month watching video on a mobile phone.”


CVT (Cool Video Tech) link of the month. Each month I’ll plan on showcasing someone or some company who is pushing the envelope on using video in innovative and creative ways - everything from advanced Flash integration to the newest technology.


This month’s link features Americhip, a company that is developing early technology that emulates the Harry Potter type of video in a newspage. The technology is pretty lame and the video itself is not so good, but an interesting glimpse of things to come.


Let me know what you think of this technology. Better yet let me know if you provide a cutting edge video service or know of someone who does at jim@newwestmedia.tv

October:

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Online Video: Primetime Rules Don’t Apply by Marketing Charts.com


Internet video-viewing patterns are dramatically different from traditional TV-watching patterns and require a different approach to advertising and a new model for measuring video engagement online, according to a study conducted by Interpret LLC.


The study - which was commissioned by Yahoo, Havas Digital, Warner Bros. Media Research, and PHD - found that online video viewing patterns are more spread out during the day than TV patterns and online video is more likely to be shared with others. It also suggested that online videos are watched during work and school time.


Key viewing-pattern findings from the study:


* There are similar spikes in online video consumption for people at work and at home, with approximately 70% watching during the day and at night.

* There are spikes in online video consumption among men, women, students and full-time employees during the hours of 12 pm- 3pm, and then again between 9 pm- 1 am.
* The lowest amount of online video consumption is around dinnertime from 6 pm- 9 pm.

* Regardless of time of day, one-third of people who watch a video share it with friends, family members and colleagues.

“Unlike television consumption, which mostly happens during the primetime hours of 8 pm - 11 pm, people across all demographics are watching online videos consistently throughout the day and night, [ read more>>

October:

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Online Video: Primetime Rules Don’t Apply by Marketing Charts.com


Internet video-viewing patterns are dramatically different from traditional TV-watching patterns and require a different approach to advertising and a new model for measuring video engagement online, according to a study conducted by Interpret LLC.


The study - which was commissioned by Yahoo, Havas Digital, Warner Bros. Media Research, and PHD - found that online video viewing patterns are more spread out during the day than TV patterns and online video is more likely to be shared with others. It also suggested that online videos are watched during work and school time.


Key viewing-pattern findings from the study:


* There are similar spikes in online video consumption for people at work and at home, with approximately 70% watching during the day and at night.
* There are spikes in online video consumption among men, women, students and full-time employees during the hours of 12 pm- 3pm, and then again between 9 pm- 1 am.
* The lowest amount of online video consumption is around dinnertime from 6 pm- 9 pm.
* Regardless of time of day, one-third of people who watch a video share it with friends, family members and colleagues.


“Unlike television consumption, which mostly happens during the primetime hours of 8 pm - 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime,” said Jason Kramer, chief strategy officer of Interpret LLC. “This fundamental shift in consumer behavior opens up opportunities for publishers, advertisers, agencies and marketers…[to] leverage online video to reach target audiences more often than just once per week.”


New Engagement Model Identifies New Measurements:


As a result of the study findings, the sponsors developed a new model for measuring online video engagement, which they hope will enable online publishers and advertisers to better determine which types of videos are most appealing to specific audiences.


The new model for engagement is based on the following variables:


* Completion of the video - Completion is a strong indicator of engagement because online videos are generally a self-selected experience where the viewer has to first decide to start watching a video and then decide to leave that page once they are done.
* Attention to content - This variable refers to the amount of attention someone gives to a video experience, compared to the amount of attention they give to the other people or tasks in their environment at that moment. Attention paid is a strong indicator of passion and the potential opportunity to make an ad impression.
* Actions taken - This variable refers to the actions viewers might have taken before, during, or after watching the streaming video (e.g. posting a comment, rating the video, sharing the video).


High Engagement Videos Drive Consumer Behavior:


After applying the new engagement model to viewing behaviors, Interpret LLC found that high engagement levels translate into high satisfaction for viewers, high brand recall for advertisers, a greater inclination for consumers to seek product information, and potentially more money for publishers.


According to the study:


* 27% of respondents who remembered seeing an ad searched for more information about the product featured after watching high engagement videos, versus only 13 percent for low engagement videos.
* 28% visited an advertised brand or product’s website after viewing a high engagement
* video vs. only 10% for low engagement videos.
* High engagement videos account for nearly half (47%) of ad recall.


“This propensity for sharing and ad recall translates into improved viral ‘buzz’ for advertisers and their ads - if they take advantage of online video opportunities properly,” said Liz Huszarik, SVP, Warner Bros. Media Research.

September:

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This month at New West Media we are looking to integrate some new web video technology and extend our social media reach with iphone optimization. Next time you’re on the train, bus, or airplane take a look around and notice how many more handheld devices people are reading from instead of the local paper. Yet most websites are not optimized for the low resolutions and lack of the popular Flash applications that no mobile device is yet using. The bottom line is that the videos you have invested in and the animated banners you see on your site are being ignored.


Our New West Media site is heavily populated with Flash and streaming video, but we are not being ignored. When you do a search for HD / Web Video Production Services in Denver on your mobile device we can be found on Google along with other companies. The difference between us and the other guys is that we detect if you are visiting us from your iphone/ipod touch and we drive traffic to our optimized page formatted to fit your screen and still be readable and clickable. Our overview video discusses our HD Green Screen Production Services and Web Integration. In addition to delivering our message effectively, we also have links to two of our social media sites hosted at Twitter and YouTube as an email link and a one click phone call link.


In an article from Epicenter “Survey Confirms iPhone Users Are Hard-Core Internet Junkies” they found that 59 percent of iPhone users visited a search engine on their phone, compared to 37 percent of smartphone users and a miniscule 6 percent of mobile phone users. This corroborates information Google released last month, which said the search company saw on average 50 times more search requests coming from Apple iPhones than any other mobile handset. The American work force depends on their mobile devices to find new vendors, new partners, new contacts and new business. Thus, if you are not accommodating mobile device hits to your website you’re most likely losing revenue and missing opportunities. New West Media offers iphone web optimization to deliver your message while keeping your company brand, text content, and video intact.


If you are looking to improve your marketing efforts, put your best foot forward on your website (your storefront to the world). Contact us to revamp your site with cost-effective HD/web Green Screen or on-location video productions.

August:

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Head out on the highway New West Media heads to Sturgis with the Smashmobile! Senior Producer Brian Doubleday will be heading a documentary crew as we create ‘Smashburger does Sturgis’, an on the road special created for new client Smashburger Master, llc, owners of the rapidly growing Smashburger brand. While waiting for green screen technology to come along, Doubleday spent years as a field producer/director, lensing projects for the USOC, PBS, and a host of other clients. He’s looking forward to getting back out in the real world and working with Jim McConnell in creating the first of many mini epics for Smashburger, who have taken the bold step of relying on non-traditional marketing concepts for getting the word out to the world. Stay tuned……

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Whats New this month:
Our new site has become “socially acceptable” as we have integrated our site into the popular blogging software “WordPress”. Enjoy looking at our work and letting us know what you think of it.



Blogging is perfect for search engines because it is indexed properly, it is new content, and it is sociable. The days of posting your mission statement on the home page and never changing your well-wordsmithed content are over. Social networking, rss feeds, blogging, and you tube have demanded that all of us speed up our web delivery— yesterday’s web content just doesn’t cut it. In today’s fast-paced web, people are that much more anxious for you to get to the point. We’re seeing that video is replacing the “Who We Are and What We Do in 90 words” blurb with concise and direct messaging that feels like one to one. Businesses are using video to get back to the personal touch and connection of human interaction. Utilizing video in an elegant way that is not abrasive and/or pushy is what we do here at New West.



Our site is an extreme example of what can be accomplished with Wordpress, so we know that anything is possible. We use flash to seamlessly integrate video into a web design where it becomes a clickable part of navigation, with smart features like “first time viewer playback”. We’ve all seen websites with the annoying ‘always play’ videos that have you searching for the mute button—that too, is a thing of the past.



Contact us today to see what we can do for your marketing efforts and your revenue.