New West Media: Changes in projects, staff, media, video production
October:
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It’s the first days of October and finally it looks and feels like autumn. For us, this is also a time when our clients begin getting serious about getting that project underway that was too much to think about during the summer. This month PES, or Patient Education Systems, is moving out of the Beta phase of an innovative interactive video project they created with New West and 303 Softtware of Denver. We’re still under an NDA, but let’s just say that it is a brilliant and profitable use of time that most of us consider wasted. It’s test scores were the best I’ve ever seen for an application like that coming out of beta, so stayed tuned, and perhaps next month I can clue you in (and even show you) what it is.
We’re also beginning production for Visit Denver Television through an exclusive arrangement we have with Convention Television of Honolulu, Hawaii (can’t wait til they fly us down for a meeting). We’ll be producing high def one minute spots for the top 24 hotels in Denver, each one narrowcast only to their guests, who can tune in to Visit Denver’s channel on their in room TV. This exclusive relationship with Convention Television and Visit Denver opens the door to a lot of other production work for us in the future.
***LATE BREAKING NEWS***
Liz Christensen of Littleton has joined New West Media as our director of Sales and Marketing. She brings impressive and successful sales and marketing experience with her—and a whole lot more. Liz has been in the biz, as a producer in her own right, and knows the ins and outs, ups and downs, and any other appropriate descriptives you use when describing the video production business. She’s been there, done that. Okay, enough. Suffice it to say that Liz is already on the job, and you can look for her (or one of us) at the following area meetup.com events in October:
Boulder Entrepreneur Business Meeting October 8 11 AM
Colorado Green Tech Group October 8 6 PM
Startup and Founder PitchFest Oct 14th 6 PM
Denver Area Business Start Ups Oct. 14th 5 PM
3rd/Thursday: Our Favorite Hacks Oct 15, 2009 at 4:30 PM
The Center for Media Research reports: (a monthly upload of the most interesting take from this well-respected chronicler of all things media). We think you might find this dry data rich in relevance.
“Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company’s most recent Three Screen Report. During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago.
June 2009 data (used in this report in place of 2Q09) shows that 134 million people watching video on the Internet spent on average 3 hours:11 minutes during the month doing so. As of 2Q09 the 15 million people subscribing to mobile video in the U.S. spend on average 3 hrs:15 minutes each month watching video on a mobile phone.”
CVT (Cool Video Tech) link of the month. Each month I’ll plan on showcasing someone or some company who is pushing the envelope on using video in innovative and creative ways - everything from advanced Flash integration to the newest technology.
This month’s link features Americhip, a company that is developing early technology that emulates the Harry Potter type of video in a newspage. The technology is pretty lame and the video itself is not so good, but an interesting glimpse of things to come.
Let me know what you think of this technology. Better yet let me know if you provide a cutting edge video service or know of someone who does at jim@newwestmedia.tv
October:
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Online Video: Primetime Rules Don’t Apply by Marketing Charts.com
Internet video-viewing patterns are dramatically different from traditional TV-watching patterns and require a different approach to advertising and a new model for measuring video engagement online, according to a study conducted by Interpret LLC.
The study - which was commissioned by Yahoo, Havas Digital, Warner Bros. Media Research, and PHD - found that online video viewing patterns are more spread out during the day than TV patterns and online video is more likely to be shared with others. It also suggested that online videos are watched during work and school time.
Key viewing-pattern findings from the study:
* There are similar spikes in online video consumption for people at work and at home, with approximately 70% watching during the day and at night.
* There are spikes in online video consumption among men, women, students and full-time employees during the hours of 12 pm- 3pm, and then again between 9 pm- 1 am.
* The lowest amount of online video consumption is around dinnertime from 6 pm- 9 pm.
* Regardless of time of day, one-third of people who watch a video share it with friends, family members and colleagues.
“Unlike television consumption, which mostly happens during the primetime hours of 8 pm - 11 pm, people across all demographics are watching online videos consistently throughout the day and night, [ read more>>
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