The Google Video Movement:
November:
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The latest movement in Google search is Google Video. Although video search ability isn’t the newest feature in web search, it has gained tremendous momentum over the past year. So far this year, traffic in the Google Video engine has increased 32% and still growing. With bandwidth expanding to greater speeds every year, a 92% Adobe Flash penetration, the revolution of social networking, and video uploads from mobile devices, web video has taken on a life of its own. People can now search only video, which will ignore high-ranking text sites and focus on web video, so if your site is low on text search, it can be high on video search engines. Try it out on the ‘video’ tab on Google. Type in “Sturgis” and “Smashburger”—you’ll be directed immediately to our recently produced Youtube video—and no others.
According to Google statistics the average person this year came across 42% more video links then last year, and video has climbed to just 18% less then text article links. That’s amazing!. It’s clear that by having video on your site you can tap into the growing popularity of the web video search. This rapidly growing search choice excludes the rest of the web—giving you an advantage over high ranking text sites. In addition to the exposure video also offers a 23% higher retention of content which is the most important factor of web content. Maybe it’s time for you to consider video for your site.
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